Nominations

Who can nominate

HVAC and plumbing contractors may nominate an agency they currently work with or have worked with in the last two years. Agencies may submit themselves for consideration. Private equity firms may nominate an agency working across a portfolio.

Being nominated does not place an agency in the considered field automatically. The field is assembled from nominations together with agencies identified independently as active in the HVAC market.

What to include

The single most useful thing in a nomination is a commercial outcome with a number attached. Booked jobs, revenue, close rate or cost per booked job all carry far more weight than a description of services offered.

What is assessed

Criterion	Weight
Booked jobs produced Whether the agency measures and reports work actually scheduled, not leads or impressions.	30%
Systems installed Whether the engagement leaves behind CRM, follow-up and reporting infrastructure the operator keeps.	25%
Home service specialism Depth of HVAC and trades focus rather than general digital marketing applied to contractors.	20%
Attribution and reporting Whether the operator can see which spend produced which booked job.	15%
AI search readiness Whether client brands are structured to be cited by answer engines, not only ranked in Google.	10%